This was another live brief delivered by a local Cambridge design company ‘The District’. This time the approach to the project was very different than usual. As we were told to pick an object, very ordinary object and brand it. There were no guidelines, no boundaries or limitations to the final outcome.

That way I chose a rubber band, and started to find ways in which it would be appealing to a certain target audience, and what way is the best to advertise it. That way I started to create certain patterns using coloured rubber bands that turned out to be another way to adapt drawing techniques. I had a lot of variations of shapes and colours, and this gave me the freedom to explore the media